“ADAMA is a part of the second green revolution in Kenya,” says Mr Ido Rahat Product Strategy Manager. The world leader in crop protection solutions, founded over 70 years ago with roots in Israel has partnered with Amiran Kenya Ltd in Kenya and has successfully improved the lives of many farmers with its innovative, farmer-centric products.

What sets ADAMA apart?
Mr Ido Rahat Product Strategy Manager says “ADAMA is the unique and successful partnership of Kenya and Israel. We bring the superior agriculture technology of Israel and adapt it to the Kenyan market using local expertise. Our goal is to help farmers with modern technologies that enable them to reap the most benefits from their fields and crops. All our products are created by first identifying the farmer need, finding a solution for it using the R&D expertise, and finally delivering a product that is tailor-made for the local market.”

Launch of Bigo
Mr Ido Rahat said this while addressing flower growers in Naivasha during the launch of Bigo, one product with two modes of action on both downy mildew and botrytis. Mr. Ido said Bigo is a combination of two different molecules Fluazinam and Dimethomorph which have translaminar and contact activity against Downy Mildew and Botrytis. Combining these two molecules with two different modes of action enables Bigo to target two diseases at once. Thus, the uniqueness of Bigo is that addition to its high efficacy on Downy mildew, it is a good choice to control Botrytis as it kills any botrytis spores o the rose stems or heads simultaneously

“We are now in the middle of the second green revolution”, says Ido. “In the first green revolution*, the aim was to provide food security under any cost, but now the aim is to minimise the number of molecules and conquer food safety and security. ADAMA joins the combined industry efforts towards bringing about the second green revolution in Kenya, which seeks to create sustainable agriculture and provide diversified, safe food to a growing population, in a challenging environment with changing climatic conditions.”

Growers Reaction
Those interviewed by this Magazine were full of praise for the product. Downy Mildew is a notorious disease and more solutions are expected. With the launch of Bigo, which has two molecules, we have an additional option in our spray programs but minimal molecules to the crop.

Why ADAMA
ADAMA is a leader in providing unique and differentiated cropprotection solutions to Kenya. In ornamentals and horticulture alone, the company has unique products for Kenyan farmers.

ADAMA in Kenya has a team of dynamic executives under Mr. Robert Wachira, with vast experience in the agrochemical sector. The company brings the superior agricultural technology of Israel to farmers of Kenya. The mission of the company is to create simplicity in agriculture, and the company has made significant strides in bringing comprehensive crop protection solutions to the Kenyan farmers. ADAMA offers the broadest portfolio of products among all multinationals in Kenya, with many products tailor-made specifically for the Kenyan agricultural landscape. The company’s wide range of herbicides, insecticides and fungicides offer protection across many vital crops for Kenyan farmers.