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It has been a decade of blossom for Molo River Roses Ltd since inception, and a beautiful milestone that seemed a hurdle during its establishment.
By Mary Mwende Mbithi
When a seed is planted, the sprouts exult the sower; the new shoots are his source of inspiration to nurturing the new plant to maturity until it brings forth good fruit. Thus, the farmer has every reason to celebrate his bumper crop. Similarly, achievements are a call for celebration. After years of toiling like a Trojan and working one’s fingers to the bone, success is the ultimate crown that underscores the results. It may take a long or a short duration but regardless of time, success is success. The wise man said ‘hurry, hurry has no blessings,’ but went on to say; ‘slowly but surely, the bird builds its nest.’ Before we could even rethink, he added that; ‘both the fast and the slow will meet each other on the ferry boat.’ In other words, success does not come with a timestamp. After years of toil and moil, it’s now ten years of success for Molo River Roses Ltd! “It has been a decade of blossom for Molo River Roses Ltd since inception, and a beautiful milestone that seemed a hurdle during its establishment. Eventually, it has birthed a success story- the story of a mega lodestar, a prestigious flower farm in Kenya -Molo River Roses Ltd, ” an elated Mr. Andrew Wambua, the Group General Manager said.
Over the last years, the Kenyan flower industry has grown rapidly. It is currently on of the country’s top industry after remittance and tourism and Kenya Flower Council’s (KFC) CEO Clement Tulezi believes the industry too can surpass tea in the next few years. However, there are several challenges, like freight capacity and rate, Kenya’s taxation regime and the EU-tightened plant health regulations, the industry needs to overcome. The team of KFC is doing their utmost best to enable the industry to do so, engaging with all involving relevant actors for new and improved solutions and alternatives.
Read more: The Three Major Challenges for Kenya’s Flower Industry
The 1979 film ‘Being There’, is the only screen performance for which actor Peter Sellers won an Oscar. Seller portrays a simple minded gardener turned from a sheltered existence into the harsh realities of life. Through a series of mishaps and misunderstandings, the gardener became a highly respected policy adviser to the president of United States.
The thinking on which the character builds his reputation and gains recognition as an authority is the simple philosophy that politics and business are very much like a garden-find or make the right sort of soil, plant it well, nurture it, feed it, and it will reward you well by providing for you year upon year.
IFTEX provides opportunities to engage with current and prospective buyers. It doesn’t matter whether you’re marketing a product or selling your new variety, an in-person presentation and short question based conversation afterwards can help you to close the deal quickly versus an email sharing the latest sales promo.
IFTEX has traditionally been a very popular exhibition to market your products, services and business. With advances in social media marketing and Internet technology, like webinars, Google hangouts and video conferencing, the value and benefits of marketing via trade fair comes up. Though technology is changing marketing at a rapid pace, there are several benefits from having exhibit presence at a trade show.
These six key benefits are why your business must have IFTEX Exhibition marketing presence:
1. IFTEX Creates Lasting Impressions If Done Right
The main purpose of IFTEX is to showcase a wide variety of options for attendees and business to engage and interact with each other. With a well-designed trade show booth that draws attendees’ attention, a few promotional items, a contest opportunity with giveaways and sales collateral, you will have a well-rounded booth experience that leaves an impression with a prospective customer for months. Consider having attendees enter a drawing by submitting a business card or completing an action on social media. These types of promotions serve dual purposes: increasing engagement and capturing potential contact information as well.
Read more: 6 Key Benefits IFTEX Show Has to Market Your Business
1. What experiences led you into agronomy, take us through the journey and your current role with Bayer East Africa, What do you enjoy most about working with farmers?
Agronomy started in my childhood since farming was the only way of living in our society where I was growing up. This led up me to pursuing a bachelor’s degree in Horticulture at JKUAT and started my career at Technoserve impacting growers with GAP knowledge. One thing led to the other and I found myself in Bayer as a technical assistant in horticulture sector and later joined the floriculture industry where I have grown through for 10 year to my current role of leading Floriculture and Export vegetables sector in Kenya. Farmers are the most patient people you will ever find, and out of this you can learn a lot from them. That’s why I enjoy working with the farmer.
This Valentine’s Day many people bought flowers for their significant other without a lot of thought as to where those flowers came from. International trade, however, has a huge part to play in keeping the UK’s florists stocked with fresh cut flowers.
Where the UK imports flowers from
A little-known fact is the second top import market to the UK for flowers is Kenya, which supplies just over 8 percent of British-sold flowers, or 10,000 tonnes, worth not far off £67 million. Cut flowers account for 25% of all Kenyan imports to the UK.
Alongside the domestic UK trade in flower cultivation, the biggest import market to Britain is the Netherlands, which supplies more than 80 percent of cut flowers, worth £500 million, according to Trade Maps.
Digital trade corridor
The Institute of Export & International Trade has been working with donor organisation TradeMark East Africa (TMEA) to implement a ‘digital trade corridor’ between the UK and Kenya to help simplify trade between the two nations.
The initiative, called the ‘UK-Kenya Trade Logistics Information Pipeline’ (TLIP), aims to eliminate documentation and introduce better visibility in the supply chains flowing between the UK and Kenya. This initiative builds upon the Kenya-UK Economic Partnership Agreement, which was signed in December 2020.
Read more: A ‘blossoming Partnership’ – Digital Corridor Drives Kenyan Flower Exports to UK this Valentine’s
If it is possible to learn from the mistakes of others, a moment has come for our parliamentary committees and the Ministry of Agriculture to take a good look at Sri Lanka. For, what better way to implement great policies than by seeing their impact beforehand?
And, as the Kenyan establishment continues to flirt with the idea of banning most of the country’s pesticides, it now has a full example of a country that did it. For, in April last year, Sri Lanka became the world’s first organic-only nation, by banning all agrochemicals.
So no one needs to argue anymore about what it does to agriculture stopping the medicines, the dips, the weed control, or the insecticides. Now, we can see it, as Sri Lanka handles a consequent and colossal food crisis. This is particularly important, as it clearly cuts no ice pointing out the obvious outcomes of slashing our agricultural production by an estimated 40%.